LinkedIn acquired the platform in 2012 for $119 million. SlideShare was founded in 2006 by Rashmi Sinha and Jonathan Boutelle. Just as with other content platforms like Medium, by publishing content regularly and consistently you attract followers and grow an audience, and that helps your engagement and results from SlideShare grow over time. Users can freely register and publish slideshows on the platform. In brief, think YouTube, but for slideshows. Submit Your Slideshow to Other Presentation-Sharing Websites Too… How to Create a SlideShare Presentation That Markets Your BusinessĮmbed into Content on Other Content Platforms What Type of Businesses Should Be Using SlideShare for Marketing? Very few businesses are taking full advantage of everything that SlideShare offers.In this post, I’ll show you exactly how to create and publish content on the platform, and use it effectively for marketing. Attract followers on your other networks.Īre those enough reasons to love SlideShare?.Siphon off traffic for your own website.That’s a lot of traffic- so how can you take advantage, and use SlideShare as part of your content marketing activities to grow your visibility and market your business?īy publishing content to SlideShare, you can: SlideShare itself claims to have 80 million visitors a month, most of whom arrive via search engines. According to Alexa (before the service was retired), SlideShare is one of the top 200 sites in the world.
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